About the Project
This case study explores the development of Live Boundless Fitness, a Squarespace website created to empower a wellness brand’s digital presence. The project focused on delivering a bold, conversion-focused design while ensuring smooth navigation, high visual appeal, and a dedicated client portal for premium members.
Project Overview
Live Boundless Fitness, founded by transformation coach Lesley Billups, needed a modern website that embodied strength, empowerment, and movement. The goal was to design a site that not only showcased Lesley’s signature coaching programs but also reflected her brand’s core message “Dream Big. Train Bold.”
The project included developing five core pages:
Home Page: Introducing the brand with a strong message and call to action.
About Page: Highlighting the story, mission, and transformation philosophy.
Services Page: Detailing the brand’s premium coaching packages.
Client Portal: A private section for exclusive client resources.
Contact Page: Encouraging inquiries and applications for coaching.
Problem
The existing online presence did not reflect the strength and sophistication of Lesley’s brand vision. The website lacked structure, clear messaging, and an engaging way to showcase her transformation-based coaching programs. Additionally, there was no centralized client system to provide premium members with exclusive resources, making it difficult to maintain long-term engagement and deliver a high-value coaching experience online.
Challenges Encountered
Platform Structure: Balancing design freedom within Squarespace’s layout restrictions to achieve a highly customized and branded aesthetic.
Client Portal Setup: Creating a gated area for premium clients that allowed controlled access while maintaining brand consistency.
CTA Strategy: Ensuring strategic placement of calls-to-action across all pages to boost inquiries and conversions.
Visual Cohesion: Maintaining consistent tone, imagery, and typography across multiple page types while adapting to different content needs.
Solution Implemented
Custom Styling & Layouts:
Utilized Squarespace Fluid Engine and advanced custom CSS to replicate Figma-inspired visuals, ensuring a seamless, high-end presentation. Designed page-specific hero sections with bold typography and strong photography for visual impact.Client Portal Integration:
Developed a secure, members-only Client Portal to host premium resources, videos, and downloadable materials for active clients, improving user experience and retention.Optimized Call-to-Action Flow:
Strategically placed “Apply for Coaching” and “Join the Community” buttons across pages to guide visitors toward conversion.Responsive Design Optimization:
Implemented responsive design principles to ensure consistency across all devices, enhancing accessibility and user experience.Content Strategy Collaboration:
Worked closely with the client to refine tone, highlight transformation outcomes, and maintain a voice of empowerment and authenticity.
Project Execution
Timeline: Completed within three weeks, covering design, development, and content implementation.
Platform: Squarespace 7.1 with custom-coded enhancements.
Design Direction: Elegant, feminine, and empowering, aligned with the brand’s signature tones of burnt orange, navy blue, and neutral highlights.
Page Features:
Interactive FAQ on service pages.
Newsletter sign-up and contact form integration.
Clear visual hierarchy and structured storytelling layout.
Additional Deliverables
To ensure long-term usability, a custom tutorial video was created for Lesley’s team. It detailed how to manage content updates, add new resources to the Client Portal, and optimize SEO settings for continuous growth.
Results & Client Feedback
The final website successfully translated Lesley’s vision into a digital experience that feels both motivational and professional.
✅ Seamless navigation across all sections.
✅ A secure Client Portal that enhanced her premium client experience.
✅ Positive feedback from both new and existing clients for its elegance and clarity.
Lesley praised the project’s balance of storytelling, usability, and design sophistication, emphasizing how it strengthened her brand’s authority and connection with clients.
Conclusion
The Live Boundless Fitness project showcases how creative strategy and technical precision can elevate a brand beyond aesthetics. Through thoughtful structure, strong visuals, and a user-centered portal system, the website now serves as an inspiring digital space that empowers clients to rise, transform, and truly live boundless.
